Some studies show that the balance sheet is not the only thing which can tell if the companies are performing or not. The "something more" must be defined by values, specific approach to business, mission, vission, standards and many more. The better all these are percieved by the market, the more the company is higher ranked. The most valuable and durable asset is reputation. Our team can offer to the clients a solid support, starting from the defining the initial market conditions, to the company's perception to the design of the overall strategies and implementation of the programs deriving from it. We can say our experience on the market is almost unique in co-ordination of all parts of a corporate communication programme dedicated to various audiences. We manage to cover all of these, while being able to attain a consistent message and adapt to every situation or target group interest.

Unfortunately, the “life” of a company is sometimes “spiced” with crisis . The safest way to ensure an appropriate handling of the issue is to identify potential crises and design crisis plans. The DC Communication team, together with the client, has been including in the strategic plan parts like appointing the crisis team, setting up an information circuit or ensuring appropriate time/information management.

For us, PR is the valuable support for the marketing activity. It brings a new angle  for the presentation of the products and services. It also instills the feeling of trust and loyalty, supports brands introduction and profiling, offers a better understanding of the product's personality and targets. The DC team has been involved in various programmes which included marketing communication and we are ready to add our approach to our clients’ marketing teams.

The online medium is where communication propagates most rapidly and efficiently. We help our clients consolidate their communication strategies by designing and producing communication tools for the e-environment: websites, event / theme / product dedicated campaigns, content writing and management, e-events design and management.

We believe that usual business communication should be separate from the communication process carried out by a public institution. Even though it is similar with the corporate communication’s approach, the procedures, environment and expectations are different. DC team has gathered a long time experience in working for both Romanian and International institutions and is ready to offer support and a pragmatic view in elaborating communication strategies to carry out the mission of materialisation/ implementation of each activity included in the strategic plans.

The purpose of this kind of activity is to create a different understanding, to broaden perceptions and behavior and to increase the level of knowledge. It can be initiated either by an official entity or by a company. In both cases, DC Communication has developed, until now, complex programmes, combining different communication means. The co-ordination of all tools, the synergy between messages and players involved in such programmes, the right dosage of info to the right targets are some of the major tasks that DC undertook with success.
Our team helps our clients in designing the the overall strategy. The purpose is to achieve the desired level of knowledge/participation.